The Cool*Rider Project is evolution. It is the fusion of technology, design, and manufacturing to produce quality, comfort, and performance. It is selection.
As a participant in the Cool*Rider Project, you will observe the development of a venture that includes business creation, product development, manufacturing planning, finance, sales and marketing, and distribution – in essence, the complete formation of a new business from the ground up. As a project colleague, you will team up with other enthusiasts to advise on component selection. And you will be rewarded.
Enter the Cool*Rider Project by mousing over the graphic below. Learn more about the project and its principals and experience the promise of ingenuity and innovation in small business today.